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Gentry McCreary Sr. (born Gentry McCreary on September 19, 1941) is a gospel music executive. He's most noted as the First African-American Executive to be employed by Word Records, Light Records and Benson Records. McCreary's achievements also include the development of his own labels, Luminar and Onyx International Records.
A pivotal move for McCreary occurred in the late '70s, when Light Records hired him as Director of National Radio Promotions. Light was quickly becoming an industry leader in Black Gospel Music, as McCreary worked with the likes of Walter Hawkins, Tramaine Hawkins, Andrae Crouch, Jessy Dixon and The Winans. The company rewarded McCreary's promotion of these artists by giving him his own record label, Luminar Records. McCreary wasted no time building his list of achievements as he signed an unknown artist named Rev. James Moore. Moore went on to receive a 1982 Dove Awards for Inspirational Gospel Album of the Year.
Throughout the 1980s McCreary is credited with pitching the highly circulated hymnal "Yes Lord" to leaders of the Church of God in Christ organization. McCreary also began work at a new label in the early '80s—Benson Records. There, he held the title International Director of Radio Promotions, before Benson granted him a solo label called Onyx International Records. New artists such as Richard Smallwood, Vanessa Bell Armstrong, Thomas Whitfield, The New York City Family, Danniebelle Hall and Bishop Paul S. Morton signed on with Onyx. In conjunction with the newly signed artists, Onyx released Mel Carter's album entitled Willing that earned a Dove Nomination. By the mid-1980s, McCreary had accepted a position at Plumbline Records as the Vice President of A&R. While at Plumbline, he signed new artists such as Daryl Coley, LeCresia Campbell, and Rickey Grundy. It was during this time that he presented talent at Midem, the International Music Market in Cannes, France.
In the early 1990s PepperCo Records hired him as Senior VP and Director of A&R where he signed unknown new artists, as Yvette Flunder, Shirley Miller, and Dominion & Power, among others. Later, he accepted a position at Ocean Records as head of the Black Gospel division where he worked with artists such as Sisters, Prophet Calvin Suggs, David R. Curry - Jr. Presents The Mississippi Mass Fine Arts and Seminar Choir, Edgar O'Neal & The Faith United Inspirational Choir. It was during this period that McCreary also co-founded Red Hot Music Group and developed Gentry McCreary Presents, which introduced James H. Brown & Company, and Derick Hughes.
McCreary has won various Gospel Industry awards, including the Bay Area's Black Diamond Dynasty Living Legend Award, and Producer of the Year. In 2008, he was awarded the first "Lilly Mack Pioneer's Award" for his dedication to the Gospel Music Industry. In September 2010, Gentry received his first Lifetime Achievement Award for the Impact of Music in Ministry by the city of Temecula, California Gentry currently owns McCreary & Associates, a consulting company for major and independent artists and label executive.
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